Released on = December 29, 2006, 1:17 pm

Press Release Author = Multicultural Business Council

Industry = Small Business

Press Release Summary = MBC announced today the release of the 2007 Cultural Impact
Review looking at the buying trends in the generational, economic, ethnic, gender,
and cyber cultures.

Press Release Body = Multicultural Business Council (MBC) announced today the
release of the 2007 Cultural Impact Review. Their study looks at the buying trends
in the generational, economic, ethnic, gender, and cyber cultures. The purpose of
the annual review is to provide businesses and organizations with a cultural
overview to facilitate better marketing and business plans.

The organization feels the trends they have identified are among the most reliable
in recent years as cultures are now identified by nontraditional categories. MBC's
forecast is based on recent demographical trends and future projections from a
variety of studies, government reports, and MBC's own cultural experts.

The most surprising development is in the gender culture arena. Women will become
the dominant buying group exceeding 50% of total Internet purchases for the first
time. MBC also identified some significant trends among single women in the home
buying market and post-college married women.

The cyber culture is no longer confined to sneaking behind the boss's back. During
2007 cyber usage will even out around the clock. Cyber users will have a strong
desire to create their own identities through turnkey solutions. Members of the
culture will look for new ways to use the Internet, including computer-to-computer
voice communications, further challengjng traditional telephone companies and even
cutting into the growth of VoIP.

The Review shows that of the five generations living today, the most significant
business trend will revolve around how organizations reach new and existing
customers. Traditional marketing methods, such as phone books and home mailers,
need to be reformatted or de-emphasized in lieu of the growing acceptance of the
Internet along the generations with the largest spending power.

The Review shows some surprising results in both the affluent and
economically-challenged cultures relative to how to buying decisions are made. In
both groups customer service becomes a key for success with pricing highly
deemphasized.

Among ethnic cultures, MBC has found the largest trend is in the acceptance of
culturally specific products, services, and marketing venues. Hispanic buying power
became the largest ethnic group during 2005 and will continue to grow its dominance
during 2007. Asian-Americans have now become a significant demographic, growing at
a double-digit rate in all regions of the United States and Canada. The most
affluent of all ethnic groups, Asian-Americans now command a sufficient enough
portion of the buying power to warrant special merchandising and advertising.

The impact of free trade agreements and the Internet are two of the largest changes
ever to impact the business world. The dust is finally settling on the changes
resulting from these two global events. Consequently we are seeing extremely
defined and reliable trends in cultural groups. Creative businesses and individuals
will be able to take these trends and turn them into successful niche products,
marketing, or business strategies. The key will be to carefully analyze the full
array of trends in order to capitalize on multiple trends in a single global
business approach.

The full review is available at no charge on MBC\'s website: www.mbcglobal.org.


Web Site = http://www.mbcglobal.org

Contact Details = Rick Weaver||1720 Northumberland Drive, Suite 202||Rochester Hills
, 48309||$$country||||248-802-6138||rick@mbcglobal.org||http://www.mbcglobal.org